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Painful Lesson #1
Why would a seller be willing to take a price 7% below the current market price?

By Jon DeBry,
Last Update: 4:30 PM MT Dec 11, 1998

A couple of years back, I owned a stock with good earnings and good growth prospects. From all outside appearances, the company was doing fine.  After being brought public at 12 or so and running up to 20, it had slowly backed up to 15, but I considered it a normal consolidation, especially considering the fact that the slide occurred during general market weakness.

One day as I’m watching a real-time chart of this stock's activity, a block of forty thousand shares goes off one dollar below the current bid price.  Obviously, a large institution was anxious to get rid of a large block quickly. Figuring that I knew the fundamentals (and not seeing any news to trigger the drop), I bought more.  I thought that the seller must have been selling for some reason other than the fundamentals, and I was going to take advantage of that large, stupid, behemoth's mistake!

Foolish me.  Two days later, the company announced they wouldn’t meet earnings expectations, and the stock was docked another two dollars. This information was absolutely telegraphed to me ahead of time, and I ignored it. Worse yet, I increased my bet against the institution.

In a better move, I took my lumps and bailed when the news was announced instead of hanging on to a losing position. I got out at 11 or so. The stock drifted around 11-13 for several months before the company announced even more disappointing news and the stock price dropped to 5.

This leads to one other bit of popular conventional wisdom, which is that if a company has one bad quarter, it’s probably going to have another.

And, of course, this shows the buddy-buddy system of Wall Street – obviously someone at the company let on to someone at an institution that bad news was on the way. This illicit communication saved the institution tens of thousands of dollars, and cost small shareholders like myself the same amount.

Conclusion: If someone with more money and better connections than me is betting in a different direction than me, I better re-evaluate my position quickly.

 

 

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